Where to Begin

My Starting Point for Visual Design

By Chip Cullen / @chipcullen

The Visual Design Process

What works for me

What works for you?

Caveats

Not prescriptive
Not a “blah blah - first” design argument
After discovery

Visual Design is Hard

For me, anyway

So where do I start?

Setting the paragraph.

Why does this make sense for me?

I value well-crafted typography

“The Web is 95% Typography”

https://ia.net/blog/the-web-is-all-about-typography-period/

A lot of that typography is paragraphs.

Visual Design is about Tone

Discovery should drive decisions

Audience demographics
Visual context
Content needs
Multilingual needs

Layout can be content-driven

Line lengths are crucial

Color choices

Starting point, not a final decision

(Shameless plug)

The Font Combinator!

http://font-combinator.com/

So, how about you?

Where do you start? What works? What doesn’t? Why?

Thank you!

http://chipcullen.github.io/where-to-begin/